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Posted on March 5, 2008 - by writerman
I found this ad in a recent Vanity Fair. Now, fashion-industry advertising is often ridiculous, but this time Tommy, you stepped over the line. Please take a close look at what the model is holding in his hand as he squints off into the distance:
And from the pencil that dangles so nonchalantly from his other hand, it seems the viewer is meant to understand that this douche bag is some kind of screenwriter. Which, naturally, begs the question:
Are you fucking kidding me, Tommy Hilfiger? Have you ever met a screenwriter? Have you ever met anybody who’s met a screenwriter? I mean, I suppose I should be flattered that Mr. All-American Fashion has decided screenwriters are now considered so glamorous that we should appear as objects of aspiration and desire in his advertising campaign. But, he’s just got it all wrong. Wrong wrong wrong.
Let me break it down for you, TH:
First off – let me be clear that I have no objections to the fact that Mr. Good Looking here is the star of the ad. Some of you may have seen this ad and thought – “That guy’s way too pretty to be a screenwriter.” Stop it. Stop with your judging and stop hating on my beautiful brother right now. What, you think writers can’t be good-looking? Let’s see you tell that to Sam Shepard‘s face. My complaints with this advertisement have nothing to do with the model. It’s all in the details. Tommy, you’re trying to create this fantasy-world where the screenwriter is a well-dressed hunk of burnin’ love, and I commend you for that. But you’re sloppy on the details, which ruins our suspension of disbelief and causes the ad to fail. Shall we look at where you went wrong?
- Writers do not wear white pants. I don’t care if it’s before Labor Day. This has nothing to do with fashion and everything to do with practicality. Writing involves pens and pens are filled with ink and nothing trashes a pair of slim-fitting white trousers faster than a big frickin’ ink stain.
- No self-respecting writer would have that haircut. A writer’s hair is tousled, Tommy! I can’t believe I have to go over this one. How can you expect that girl at the end of the table to believe this guy was up half the night agonizing over every word in the next Great American Screenplay with such well-organized hair? I’m not saying that writers don’t obsess over our hair or what’s left of it. I’m just saying that, much like the hipster, we don’t want it to look like we do.
- Bikinis and screenplays don’t get along. Look, Tommy, I see where you’re going with this, and I can dig it, but the out-of-focus babe at the end of the table is what really sinks the ship here. Don’t get me wrong, I have no complaints about beautiful girls in bikinis. I love them. Seriously, I really, really love them. Which is precisely why I don’t ever write at the beach, because I’d never get anything done! Boobies are the kryptonite to my powers of concentration.
Wait. Unless, of course, that is the whole point to your ad? That the gentleman in question isn’t a writer at all? He’s just trolling for ladies, with a screenplay as the bait. It’s perfect – so much lighter than a puppy, and you don’t have to remember to feed it. I take it all back, Tommy. You’re a genius. Because we all know that no one in Hollywood gets more pussy than the screenwriter! Ladies can’t resist the pasty skin, rounded shoulders and faint odor of fear and despair. Damn, I’m gonna take my laptop over to Starbucks, open up final draft and get me some of that sweet sweetness. Oh, it is on.
Hey. I’m back from Starbucks. Yeah, I couldn’t find a seat. Guess everybody saw this ad before me and got the same idea.
I hate you, Tommy Hilfiger.
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