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Archive for the ‘work’ Category
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Posted on January 18, 2008 - by writerman
Writerman for hire
Writerman got his start working in advertising and writing for the Web for top agencies such as DDB, Cossette and Blast Radius and well-known brands like the Yellow Pages, the CBC, Nike, and everybody’s favourite food: Kraft Dinner. I’ve collected a number of industry awards, but the one my mom brags about the most is the time I was named one of Canada’s top copywriters by Strategy Magazine.
If your project requires ideas, words or good-old-fashioned creativity like mom used to make, then Writerman Industries can help. From ad campaigns to websites, radio spots to brochures, promotional DVDs to games, headlines to taglines and everything in-between, the Writerman does everything a writer can.
- You can find samples of my work below.
- Learn more about my experience on LinkedIn.
- If you want to hire the Writerman, contact me.
Posted on January 16, 2008 - by writerman
adventure a-go-go game
Not only did I have a lot of fun working on this project with the good people at shift control media, but I also learned a stupendous number of useless facts as I wrote hundreds of trivia questions about America’s highways, byways and roadside attractions.
Project: Online game
Client: aloft hotels (owned by “W Hotels”)
This link launches the aloft hotels site. Click on “adventure a-go-go” in the menu bar at the bottom of the page to start the game.
And, because I couldn’t resist, underneath the image below is a sample question from the “Los Angeles to Portland” route to test your road trip trivia savvy.
Silicon Valley — Question 5
Micro or metal? Three of the following are tech companies from Silicon Valley. One is a Swedish Death Metal band. Find the rock and roll.
a. Agilent
b. Maxtor
c. Nvidia
d. Therion
And the answer is…
D. Therion! Their names might make them sound like masters of mayhem, but 3 out of 4 on this list are simply mild-mannered IT companies. Agilent, Maxtor and Nvidia all make software, but Therion rocks hardcore.
Posted on January 16, 2008 - by writerman
The wisdom of a 4-year-old
This project was part of a promotional campaign to attract more people to the child care industry in Alberta. We created outdoor and online advertising, a new website and a series of videos where a 4-year-old provides his expert opinion on important topics like love, money, jobs and education.
Project: Integrated campaign
Client: The Province of Alberta
A 4-year-old on Heroes
- Launch the website
- See the Astronaut ad
- See the Milk & Cookies ad
- Watch all the videos
Posted on January 15, 2008 - by writerman
Vancouver Convention Centre
Built over land and water, with floor-to-ceiling glass throughout that treats guests to phenomenal harbour and mountain views, our new West Building is a masterpiece of design, inspiration and sustainability. Our commitment to green technology can be found in every corner: the “living roof,” seawater heating and cooling, on-site water treatment and even fish habitat built into the foundation.
In 2009, the recently-expanded Vancouver Convention Centre opened its doors to the world. I strongly recommend you stop by the next time you’re in Vancouver – it really is an amazing building with an unbeatable view. I was happy to help promote the new facility by writing & editing all of the content for their website.
Project: Website
Client: Vancouver Convention Centre
Posted on January 13, 2008 - by writerman
Is that a bear on your website?
The best part about this project was convincing the CEO of a mutual fund company that we needed to hire a grizzly bear for his website. I’m glad he listened – we got an Applied Arts award for this one.
Plus, everything I know about investing I learned while working on this website. Tom is one seriously smart dude when it comes to managing money.
Project: Website
Client: Steadyhand Mutual Funds
Posted on January 3, 2008 - by writerman
Delicious & Refreshing Advertising
Sun-Rype makes tasty juice and fruit snacks that are good for you. Writerman has worked on all kinds Sun-Rype projects, including advertising, packaging, in-store promotions, games, contests, and three online projects that I’d like to share:
And my personal fav, the seriously fun…
Posted on December 19, 2007 - by writerman
Get Power Smart
As part of BC Hydro’s Power Smart initiative, I worked on this helpful little site that teaches you a bunch of things you can do at home to save energy and money. It even tells you how much money you’ll save. Fun project and good for the Earth, too.
Project: Website
Client: BC Hydro
Launch the site and get Power Smart!
Posted on November 19, 2007 - by writerman
Your pages are yellow.
Over the year, Writerman wrote probably close to 100 ads for this campaign. Those people at the Yellow Pages sure like to advertise. I’ve posted a couple of my favorites below.
Project: Ad campaign
Client: The Yellow Pages
Watch the ads here:
Posted on November 19, 2007 - by writerman
Learn how to get rich
Writerman learned an awful lot about investing while working on this project. With all of that knowledge, you think I’d be rich by now…
It’s an interactive video tutorial that helps teach potential clients how they can use BMO InvestorLine to manage their own money, save for retirement or trade online. I wrote the scripts for all of the videos as well as everything you can read.
Project: Interactive video tutorial
Client: BMO InvestorLine
Posted on July 14, 2007 - by writerman
No Ordinary Phone
This was a fun project I worked on for Telus to reinforce their MiKE phones as “tough phones for tough guys.” I wrote copy for everything – radio, print, outdoor, online ads and the site. The website won a Lotus Award.
Project: Integrated campaign
Client: TELUS
Listen: Lunch – radio spot
Listen: Electricity – radio spot
Visit: www.noordinaryphone.com
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